Mr. Geoff Reiner ’03 has always had a passion for entrepreneurship. After spending time in the corporate world, Geoff founded a consulting business, Persistus Strategies. At Persistus, Geoff and his team work with business owners to help develop and implement business strategy. Additionally, they work directly with sales teams to reframe objections, enhance sales skills and close business.
Through Geoff’s consulting, an opportunity was created to work a local energy company called OOM Energy. OOM Energy is an alternative to the traditional grid and provide their clients, both commercial and residential, with more efficient, reliable and affordable power.
As company President and COO, Geoff is responsible for managing the engineering, finance and sales divisions of the OOM Group of companies. Geoff works to align the sales opportunities with the current capital requirements of the organization and ensures the engineering division has the necessary resources to deliver.
Geoff is a McMaster University graduate of the MBA program at the DeGroote School of Business. He was highly engaged in co-curricular activities and was elected as class President. During his presidency, he facilitated a number of legacy initiatives that continue today. Geoff maintains strong connections to the program as an active alumnus and consultant. Prior to attending the DeGroote School of Business, he obtained an Honours Bachelor of Science degree from Wilfrid Laurier University.
In his spare time, Geoff enjoys athletics both as a player and volunteer coach. He believes that travel is the greatest form of education and takes every opportunity he can to see the world.
Geoff also serves on the Executive and Nominating Committees of the Board of Governors.